{"product_id":"fixing-tech-make-it-just-work-paperback","title":"Fixing Tech: Make It Just Work - Paperback","description":"\u003cp\u003eby \u003cb\u003eDavid S. Platt\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhy modern technology frustrates users and how developers can fix it\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eFixing Tech: Make It Just Work\u003c\/i\u003e examines why smart devices still fail their users despite decades of advancement. David S. Platt, a Microsoft Software Legend who teaches computer science at Harvard University Extension School, dissects the persistent disconnect between what technologists build and what users actually experience. Research shows 88% of online consumers avoid returning after a bad experience, and 90% abandon apps due to poor performance. \u003c\/p\u003e\u003cp\u003ePlatt identifies specific user interface pain points across modern technology, from voice assistants to AI-driven products, and offers concrete guidance on how software companies can understand the perspective of their users. The book provides a framework for evaluating what better technology could look like and how development teams can prioritize usability over feature accumulation in their design processes. \u003c\/p\u003e\u003cp\u003eReaders will also find: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eStrategies for software companies to adopt a user-first perspective rather than prioritizing the latest technical features\u003c\/li\u003e \u003cli\u003eReal-world examples of technology failures drawn from consumer experiences with voice assistants, smart devices, and web interfaces\u003c\/li\u003e \u003cli\u003ePractical approaches for engineering managers to evaluate and improve user experience across their product development lifecycle\u003c\/li\u003e \u003cli\u003eA sharp, witty critique that reframes how developers and technical leaders think about the people using their products\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWritten for software developers, engineering managers, and tech industry leaders working in startups, mid-sized companies, and enterprise environments, \u003ci\u003eFixing Tech\u003c\/i\u003e delivers a direct look at the user experience problems that persist across modern software, along with actionable guidance for building technology that serves its users.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhy software still frustrates users--and how developers can fix it\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eResearch shows that 88% of online consumers are less likely to return to a website after a bad experience, and 90% of users abandon apps due to poor performance. Despite decades of progress in AI, smart devices, and connected services, the technology we rely on daily still leaves users confused, angry, and underserved. The cost to companies--in lost customers, damaged trust, and wasted development--is staggering. \u003c\/p\u003e\u003cp\u003eDavid S. Platt, a Microsoft-designated Software Legend, breaks down what is wrong with modern technology, why it's broken, and what better looks like. Twenty years after his bestselling \u003ci\u003eWhy Software Sucks\u003c\/i\u003e, Platt returns with an entirely new examination of today's frustrations--including the chaos of modern AI agents--and a frank assessment of how software companies fail their own users. \u003c\/p\u003e\u003cp\u003eWritten for software developers, engineering managers, and technology leaders at startups, mid-sized companies, and enterprises alike, \u003ci\u003eFixing Tech\u003c\/i\u003e offers a sharp, witty perspective from the other side of the screen. If you build technology for a living, this book will change how you think about the people who have to use it.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDAVID S. PLATT\u003c\/b\u003e is the founder of Rolling Thunder Computing, an education and consulting practice. A Microsoft-designated Software Legend, he has more than twenty years of programming experience, teaches software development at Harvard University Extension School, and is a frequent conference speaker. He is the author of twelve previous books, including the bestselling \u003ci\u003eWhy Software Sucks\u003c\/i\u003e.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 8.9 x 6.1 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 27, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":67981457162494,"sku":"9781394426119","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/8716\/4670\/files\/NMajzVQczj9781394426119.webp?v=1793807533","url":"https:\/\/123learningstore.com\/products\/fixing-tech-make-it-just-work-paperback","provider":"123 Learning Store","version":"1.0","type":"link"}