Data-Driven Decision-Making in Marketing: A Casebook in Power BI - Paperback
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Marketers, analysts, consultants, business leaders, and students - anyone who has data sitting in front of them and needs to make a call, not just a chart. About the author
Dr. Igor Balk is a technology executive, educator, and entrepreneur who has spent his career in data analytics, AI, and product development. His focus is the same as this book's: taking complicated information and turning it into a decision someone can act on.
by Igor Balk (Author)
Turn Data into Better Marketing Decisions
Most marketing analytics books stop at theory. This one doesn't. Data-Driven Decision-Making in Marketing is built around a Power BI casebook, so you work through real business questions instead of reading about them.
You start with messy data and end with a decision you can defend. Along the way: cleaning and shaping data, building visualizations and dashboards that actually answer something, forming hypotheses, and reading results without fooling yourself. The point isn't the charts. It's the thinking behind them.
- How data-driven decisions actually get made, and where they go wrong
- Picking the right tool for the question in front of you
- Cleaning and transforming data that arrives broken
- Designing dashboards people will read
- Hypothesis trees, MECE structuring, and the biases that quietly wreck analysis
- A full case-based walkthrough in Power BI
Marketers, analysts, consultants, business leaders, and students - anyone who has data sitting in front of them and needs to make a call, not just a chart. About the author
Dr. Igor Balk is a technology executive, educator, and entrepreneur who has spent his career in data analytics, AI, and product development. His focus is the same as this book's: taking complicated information and turning it into a decision someone can act on.
Number of Pages: 392
Dimensions: 0.81 x 9.25 x 7.5 IN
Publication Date: July 16, 2026
ISBN: 9798988474548